"Putting the Cifra 3 back into production is an act of love for objects that transcend time, that have a story to tell and that represent the beauty of Italy throughout the world.”
Cifra 3 is considered one of the highest expressions of technology and creative design combined, between engineering and communicative power.
Recognized as one of the most prestigious pieces of Italian design of the 20th century, it is an integral part of the design collection of the Museum of Modern Art of New York and the Science Musem of London.
he passing of the vanes with its unique sound is the soul of Figure 3 and the remote indicators that use the same technology and were installed in major international hubs in the early 60s, from the railway station of Florence (1960) to the JFK airport in New York (1962) with the unmistakable frame designed by Eero Sarinen.
Cifra 3 was the leading player of a retrospective exhibition at the Metropolitan Museum of New York between 1999 and 2000, dedicated entirely to the artistic industrial production of the 20th century.